Good eye on the planet, the CSR spot
SILMO PARIS STRENGTHENS ITS SUPPORT FOR COMMITTED INDUSTRY PLAYERS
In partnership with CSR agency Hyssop, the CSR Hub showcases what the optics and eyewear industry is doing — and can do — to reduce its environmental footprint and strengthen its social and societal impact.
A MULTIFUNCTIONAL SPACE
Open to all visitors, the CSR Hub will offer a variety of formats and will be hosted over 4 days by CSR experts. Its objectives:
- Informing on environmental, social and societal issues specific to the sector, and helping businesses identify real levers for action — far removed from announcements that risk crossing into greenwashing,
- Showcasing innovative solutions, low-impact materials and best practices drawn from entries to the Prix de l'Entreprise Engagée,
- Supporting professionals through workshops and roundtables grounded in practical methods and real-world examples,
- Fostering dialogue and synergies between players committed to CSR issues.
Programme
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Friday 25 sept.
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Saturday 26 sept.
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Sunday 27 sept.
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Monday 28 sept.
Innovation Pitches
Ten innovative start-ups will each have three minutes to present their solution addressing key CSR challenges: traceability, sustainable logistics, workplace wellbeing, end-of-life product management, and inclusion.
A direct and stimulating format, in two sessions: 11:30 AM and 2:30 PM.
Roundtables
12:00 PM – Offering an ecological range
How can businesses respond to rapidly growing consumer demand? Hyssop sets out what a genuinely "responsible" offering looks like in practice. Opti'Shop, the ethical optician, shares the behind-the-scenes story of its product selection process. Lunettes de Zac and Seecly present the second-hand market, now accessible to all retail networks.
2:00 PM – Running a responsible retail outlet
Retail outlets face their own specific challenges: materials, fit-out, day-to-day operations. Hyssop draws on key lessons applied by brands such as Dior, Guerlain, Sephora and Carrefour. A case study from an eco-designed retail outlet and a presentation of innovative materials complete the session.
4:00 PM – The ecological transition in optics: every question you never dared to ask
The Frame the Future — The Responsible Eyewear Alliance collective, founded at SILMO Paris in 2024, takes the floor. On the agenda: the barriers identified around CSR issues through a wide-ranging study conducted among manufacturers, and a breakdown of the European PEFCR standard and what it means for the ecological footprint of eyewear. Above all, this is an opportunity to ask all your CSR questions freely and without filter.
Practical Workshops
10:00 AM – Discussion around the Frame the Future initiative
An in-depth exchange around the initiative and its practical implications for industry players.
11:15 AM – Workshop on calculating the environmental footprint of optical products
Methods, tools, indicators: how to seriously assess the environmental impact of a frame or corrective lens.
Open Day
Materials library, challenge wheel, interactive quiz… A more relaxed day to explore the CSR Hub at your own pace, discover the activities on offer and leave with concrete points of reference.
Why CSR issues have become essential for opticians
The figures speak for themselves: 77% of French consumers wish to adopt more responsible purchasing habits, and 59% say they are willing to pay more for products from committed brands (OpinionWay, March 2025). For opticians, ignoring this trend means turning their backs on a customer expectation that has already become mainstream.
But taking action requires knowing where to begin — which types of products to stock, how to communicate without falling into greenwashing, how to rethink the layout of a retail outlet. This is precisely where the CSR Hub comes in: not to lecture, but to offer practical answers to professionals who are all facing the same questions.
OUR PARTNER
To design and run the CSR Hub, SILMO Paris has partnered with Hyssop, a CSR agency specialising in supporting players in the retail and distribution sectors. Hyssop leads the selection of speakers, the programming of content and the running of the space — ensuring a rigorous approach, firmly grounded in real-world practice and free from greenwashing.
FAQ
- Who is the SILMO Paris CSR Hub aimed at?
- The CSR Hub is open to all show visitors: opticians, manufacturers, distributors and brands. No prior knowledge is required — the content is designed to be accessible both to professionals who are new to CSR topics and to those already engaged in a structured approach.
- Is registration required to attend the conferences and workshops?
- Access to the CSR Hub is included in the show entry ticket. For workshops and roundtables, please enquire on-site or with the SILMO team for details on how to take part.
- What is the Frame the Future collective?
- Frame the Future — The Responsible Eyewear Alliance is a collective founded at SILMO Paris in 2024, bringing together players from the optics and eyewear industry committed to environmental and social responsibility. It conducts sector-wide studies and works to promote the sharing of common best practices, particularly around European standards such as the PEFCR.
