THE STRENGTH OF SILMO PARIS lies in its ability to bring together independent opticians, distributors and wholesalers from around the world.

Key figures

% of opticians are decision-makers and have a purchase intention
% of them make their purchases thanks to the show
% of satisfied exhibitors
% wish to exhibit in 2022
% of exhibitors believe that Silmo Paris is essential to the industry

Why participate in SILMO ?

Crowd of visitors at the SILMO trade fair

Develop your turnover

Meet the industry's decision-makers and build new relationships
A conversation between an exhibitor and a visitor looking at glasses

Recruit new customers

Get in touch with visitors to convert them into customers
SILMO exhibition sign

Boost your brand awareness

Be part of a general communication plan
A selection of eyewear

Test your new products

Measure the success of your new products in the eyes of market experts
Woman holding a vinyl cutout in the shape of glasses

Discover our commercial brochure

Get the best possible preparation for your participation at SILMO Paris with the latest exhibition figures and the steps to follow to increase your visibility.
Download the sales presentation



Best-Of SILMO Paris 2023

Discover the highlights and innovations that marked SILMO Paris 2023. Between inspiring encounters, enriching exchanges and avant-garde presentations, relive the unique experience of the show that brought together enthusiasts and professionals from the optical and eyewear industries. A celebration of creativity, technology and expertise that defines the future of our sector.