Exhibiting at SILMO Riyadh means securing a front-row position in one of the most strategically significant optical markets of the coming decade. Held from 2 to 4 April 2027 at the Riyadh International Convention & Exhibition Center (RICEC), this new event brings together the international eyewear industry and the leading eye care institutions of the Middle East, creating a concentrated, high-value environment for brands looking to grow their presence in the region.

A fast-growing market at your doorstep

The Middle East optical market now exceeds $7.6 billion, with Saudi Arabia alone representing $2.2 billion and posting annual growth of 8% to 10%. For international brands, this is no longer a market to monitor from a distance — it is one to enter with a clear strategy.

SILMO Riyadh is designed precisely for that purpose: a dedicated platform that brings the market to you, in a format built for business.

Reach 6,000+ eye care professionals in three days

The audience at SILMO Riyadh is both large and targeted. The event is set to attract more than 6,000 eye care professionals — optometrists, opticians, ophthalmologists, distributors and retailers — drawn from Saudi Arabia, the wider GCC and the international community.

Beyond footfall, the commercial reach is significant: exhibitors gain direct access to a network of more than 2,000 stores and key distributors across the Gulf region. In three days, SILMO Riyadh compresses months of market prospection into a single, structured opportunity.

Choose your presence: five levels of exhibition packages

SILMO Riyadh offers five partnership tiers, designed to match different strategic ambitions and budgets:

  • Premium Partner — 15 × 10 m flagship space with prime entrance positioning, full media coverage across WCO and SILMO channels, workshop naming rights, 50 SSO CME delegate passes, 6 hub session slots and extensive branded visibility throughout the venue
  • Strategic Partner — 10 × 10 m space at the entrance, media support packages, 2 sponsored main lectures, 30 SSO CME delegate passes and 4 hub session slots
  • Diamond Partner — 9 × 9 m space, media coverage, 20 SSO CME delegate passes, 3 hub session slots and external venue branding
  • Gold Partner — 8 × 8 m space, 10 SSO CME delegate passes, 2 hub session slots and digital brand presence
  • Silver Partner — entry-level package for brands seeking to establish a first presence in the market

All packages include booth space and brand exposure across both the SILMO Riyadh and OptiVision exhibitions. For detailed pricing and availability, contact the SILMO Riyadh team directly (see below).

Amplify your brand beyond the booth

Exhibitors at SILMO Riyadh can extend their visibility well beyond their stand through a dedicated range of branding and media opportunities, available across the full event ecosystem — SILMO Riyadh, OptiVision and SSO2027 | WCO6.

On-site visibility includes the main entrance LED screen and side screens (video and image loops across all three days), illuminated light boxes in premium circulation zones, branded floor paths, wayfinding signage and exclusive options such as the entrance arch and VIP & Speakers Lounge sponsorship.

Scientific program sponsorship — subject to Scientific Committee approval — offers naming rights for keynote lectures, poster sessions and hands-on workshops, placing your brand at the heart of the event's educational content.

Digital and social media packages include featured posts across OptiVision's platforms (Instagram, LinkedIn, X, Snapchat), live event-day coverage and website banner placement on the SSO / OptiVision event site.

All placements are limited and allocated on a first-come, first-served basis.

Download the conference & exhibition sponsorship guide
Diagram of the different actors of SILMO Riyadh

The institutional credibility of SSO & WCO6

SILMO Riyadh is co-located with two major scientific events: the 11th Saudi Optometry Conference (SSO2027) and the 6th World Congress of Optometry (WCO6) — the first time WCO has taken place in the Eastern Mediterranean region. For exhibitors, this coexistence is a strategic asset.

Being present at SILMO Riyadh means your brand is visible not only to buyers and distributors, but to the international scientific and clinical community that shapes industry standards and professional purchasing decisions. It is a level of institutional positioning that a standalone trade fair cannot offer.

"With SILMO Riyadh, we are opening a new platform of expression for the optical and eyewear industry, at the heart of a region undergoing profound transformation. This event is designed to build lasting bridges between local and international stakeholders, in the service of innovation and vision care."
Amélie Morel
President of SILMO Paris
Amélie Morel, presidente of SILMO Paris
Fabrice Esso, Head of Sales
Fabrice ESSO
Head of sales
+33 (0)1 76 77 12 59
Contact
Download the conference & exhibition sponsorship guide

FAQ

  • How do I apply to exhibit at SILMO Riyadh?
    • To register your interest or discuss exhibition packages, contact Fabrice ESSO, Market Leader at SILMO Riyadh.
  • What exhibition packages are available at SILMO Riyadh?
    • Five partnership tiers are on offer — Premium, Strategic, Diamond, Gold and Silver — each combining booth space with tailored visibility benefits. Package details are outlined above; contact the SILMO Riyadh team for pricing and current availability.
  • Who will I meet as an exhibitor at SILMO Riyadh?
    • Exhibitors can expect to engage with more than 6,000 eye care professionals, including optometrists, opticians, ophthalmologists, distributors and retailers, representing more than 2,000 stores and key distribution networks across the GCC and the wider international market.
  • What makes SILMO Riyadh a relevant platform for international brands?
    • SILMO Riyadh combines direct market access in the highest-growth optical region in the world with the institutional weight of the SSO and WCO6 congresses, and the international expertise of SILMO. For brands seeking to enter or consolidate their presence in Saudi Arabia and the Middle East, it offers a uniquely structured opportunity.