For this new edition of the SILMO d'Or, SILMO Paris has entrusted the presidency of its jury to Joachim Froment, an industrial designer and creative director based in Brussels.
Published on May 21,2025 at 2:34 PM | Updated on Jun 3,2026 at 9:48 AM

When design goes beyond the object to reinvent our relationship with the world

Through this appointment, the SILMO d’Or shines a spotlight on a contemporary vision of design, where technology, emotion and systemic thinking come together to rethink our relationship with the objects and uses of tomorrow.

 

Designing objects that create lasting emotions

A graduate of the Royal College of Art in London, Joachim Froment has developed a singular approach to design, shaped as much by engineering as by artistic resonance. He advocates a “symbiosis between poetry and industry,” a vision in which the object is no longer limited to its function, but becomes a vector for experience and interaction.

After starting his career in Copenhagen alongside leading Scandinavian names, he co-founded Futurewave, a design and technology studio collaborating with global leaders such as Renault, LVMH, Richemont and pioneering tech companies, with the ambition of redefining our relationship with contemporary objects.

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