Updated on 08/20/2026

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PULL & BEAR

PULL & BEAR

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  • Detailed description
  • Exhibitor
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Detailed description

Description :

PULL&BEAR is a Spanish fashion brand founded in 1991. As part of one of the biggest fashion chains, the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home), Pull&Bear is present in 76 markets, with a network of over 970 physical stores, as well as a worldwide online store.

The Brand was created with the intention of dressing young people who are committed to their environment, who reject stereotypes, live in community and interact with each other. Pull&Bear takes the latest international trends, mixes them with influences from street style and fashion clubs, and reinterprets them to transform them into comfortable and easy-to-wear items.


TARGET

TEENAGERS AND YOUNG ADULTS, 15-30 YEARS


PRICE RANGE

RETAIL PRICE 75-89 EUR


STREETSTYLE | TRENDS |

URBAN | CASUAL


At SILMO we launch the capsule BEACH CLUB. Contemporary designs with modern, on-trend shapes, enhanced by colour combinations inspired by the warmth of sand, the reflection of water, and the citrus tones of coastal landscapes.


Painted contours, contrasting end tips, and two-tone temples create a balance between technical craftsmanship and aesthetics.

Exhibitor

Exhibitor

OPTICALIA GLOBAL HOLDING

Opticalia Global Holding is a Spanish group of companies with 30 years of experience, specialized in the world of optics and fashionable sunglasses.



OPTICALIA is our optical group with more than 1,100 opticians in five countries. Our history as a chain begins in 2008 in Spain, where we are leaders with more than 600 retail shops. Between 2013 and 2023, we opened markets such as Portugal, Colombia, Morocco, and Brazil. It has converted itself into a recognized and consolidated brand in the sector, thanks to its long history in the industry.



With a clear international expansion strategy, OGH currently holds a variety of international licenses of renowned brands in the fashion world, belonging to the main retail groups in Spain, such as Grupo Inditex and Mango. These groups trust us to develop their collections. Through a diverse range of brands, we help you to reach all types of audiences across different socio-economic levels and age groups. Currently we are present in more than 50 countries worldwide with our licenses and own brands.



At SILMO we will exhibit the collections of MANGO, PULL & BEAR, PEDRO DEL HIERRO and THE LOOK.

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