Optovision

Optovision – 46 Years of German Engineering for Optimal Vision 

Since 1979, optovision has stood for excellence, precision, and close partnerships with independent opticians. Based in the heart of Germany and a proud member of the Rodenstock Group, the brand is now a key global player within the “House of Brands.” 

From its roots as a family-run business to becoming a leader in optical innovation, optovision has marked major milestones: the launch of its first freeform lens in 2004, multiple customer satisfaction awards, and most recently, the exclusive WIDR® Lens Technology. 

Our comprehensive product range meets all visual needs from single vision to near and progressive lenses covering standard to fully customized designs with up to 30,000 measurement points across the lens surface. We also offer private label solutions and flexible product lines tailored to market demands. 

At optovision, service sets us apart. Our field team of qualified opticians supports clients with expertise and personal touch. Innovative tools such as the visionbox, a sustainable bamboo display kit and our online marketing portal with over 700 free downloadable resources demonstrate our commitment to excellence and efficiency. 

Our vision is to be the first choice for opticians, says Managing Director Christian Bannert. We build relationships based on trust and equality, backed by the quality of German Engineering.” This philosophy extends to our holistic B2B2C marketing approach, offering opticians added value and business opportunities. 

Thanks to continuous growth, technological leadership, and strong customer focus, optovision is well-positioned to meet the industry’s future challenges and to keep moving forward with its partners.