SCICON SPORTS SPORT SUNGLASSES

Scicon Sports was founded in 1980 in a garage near Bassano del Grappa, Italy - the cradle of the cycling industry - with a simple mission: solve the problem of how professional cyclists could travel with their bikes. Over the years, Scicon Sports has been trusted by some of the greatest cyclists in history, including Moser, Cipollini, Pantani, Indurain, Bettini, Boonen, Froome, Contador, Nibali, Sagan, and Pogačar. Today, Scicon Sports not only solves problems but truly inspires journeys and adventures for cyclists of all levels around the world. In 2011, the ASG Group became the main shareholder in the company, driving the brand’s global expansion. 8 Years later, in 2019, Scicon Sports entered the sports eyewear market and quickly became a favourite among cycling champions and enthusiasts. In just over 4 years, Scicon Sports sunglasses won the 2020 and 2021 Tour de France with Tadej Pogačar (2x “Triple Crown”), the European championships, and over 500 other World Tour races. More recently, Pogačar, wearing Scicon Sports eyewear, dominated the 2024 edition of the Giro d’Italia, adding the overall winner’s pink jersey to his incredible list of accomplishments. No fewer than five different World Tour teams on the UCI’s men’s and women’s circuit have used Scicon Sports Eyewear, including UAE Team Emirates, NTT Pro Cycling Team, Israel Cycling Academy, Team Astana, and Team Bike Exchange Jayco. Further entrenching its reputation in the cycling world, Scicon Sports announced a three-year official product deal with the Tour de France for its bike bags and a collection of limited edition travel bags and accessories. With locations in over 40 countries worldwide, including the USA, Canada, South Africa, and Australia, and a state-of-the-art concept lab in Italy, Scicon Sports continues to innovate in its quest to create the world’s leading cycling performance eyewear brand while entrenching its position as the benchmark in bike transportation solutions.