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"lungoleviedelcaffé" collction



To inspire Piero Massaro in this new glasses' collection is “A journey along the coffee trail”, a sequence of pictures taken by US photographer Steve McCurry , widely known for the iconic, award-winning portrait of the expressive Afghan Girl. A photographic exhibition covering thirty years of shots he took  in several world countries as Brasil, Ethiopia, Indonesia, Perù, Vietnam, Yemen etc, with a unique common denominator : Coffee.

Those photos, through faces and landscapes, tell stories full of suggestions with strength and emotion. The catching elements are brightness, intensity and vividness of  colours: the designer meant to reintroduce them into the glasses, with the intention of conveying as much strong emotions; “lungoleviedelcaffé” , is the name of his newest collection, inspired by the pictures of that very exhibition.

A tireless research work and countless tests to obtain accurate visual  effects even on the glasses: overlapping acetates' colours, alternating different thicknesses, are never left to chance by the designer ; instead, they are the result of a painstaking accuracy where “the details are not the details. They make the design.” , as Eames said.


As usual, this is a limited edition.



  • 5 D 107

Informations complémentaires



Italiana Design is a small Venetian company born in 2003, inspired by the desire to relaunch an exclusively designed Italian product distinguished by beautiful craftsmanship and top-quality materials: totally opposed to the concept of mass production devoid of history, devoid of soul.

Our wager has made history for us, thanks to the talent of designer Piero Massaro, who has created tailor-made eyewear in the exquisite tradition of Italian craftsmanship. Our glasses are marked by enticing details and surprising color combinations.

PIero Massaro is a craftsman capable of “thinking with his hands”. He knows that an artist devoid of technique is helpless. He conducts his orchestra skilfully, for he knows how to play all the instruments.

The artisans working alongside him must perform with almost obsessive precision. They produce small batches of glasses which fascinate us for their capacity to evoke the value of tradition, of respect for the beauty of manual labor, stylistic research, refined design, and excellent material quality.


Such passion and tenacity have enabled Piero Massaro to enjoy international acclaim within the discipline: in 2014 he was awarded a prestigious special prize by the international jury of Silmo D’Or




Of Sicilian origin but venetian adoption, Piero Massaro immediately strucks for his fresh and original creativity, cloaked in delicious details and lacking of abused contamination. Each of his collections tells us his passion for the craftsmanship, creating and spreading the taste for handmade things, according to the rules of the past.

His search for singularity and his care of the "unique" are among the reasons why the realization of his eyeglasses is carried out by micro-specialized laboratories, the holders of those invaluable and productive skills typical of the traditional Italian eyewear sector. Sometimes, almost like a father in the waiting room of a hospital, he personally follows the entire process of production and the labor that leads to the birth of his creations.

Each of his eyeglasses is built like a tailored suit of which the owner can claim the uniqueness, also because the production is limited and numbered.

He lives and works in Veneto, but his bond with his native land, Sicily, is very strong and his origins are sometimes almost touchable in the colors he chooses for the acetate, that seem to perfume of oranges, almonds, pistachio nuts ...

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