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"lungoleviedelcaffé" collction

PIERO MASSARO

Description

To inspire Piero Massaro in this new glasses' collection is “A journey along the coffee trail”, a sequence of pictures taken by US photographer Steve McCurry , widely known for the iconic, award-winning portrait of the expressive Afghan Girl. A photographic exhibition covering thirty years of shots he took  in several world countries as Brasil, Ethiopia, Indonesia, Perù, Vietnam, Yemen etc, with a unique common denominator : Coffee.

Those photos, through faces and landscapes, tell stories full of suggestions with strength and emotion. The catching elements are brightness, intensity and vividness of  colours: the designer meant to reintroduce them into the glasses, with the intention of conveying as much strong emotions; “lungoleviedelcaffé” , is the name of his newest collection, inspired by the pictures of that very exhibition.

A tireless research work and countless tests to obtain accurate visual  effects even on the glasses: overlapping acetates' colours, alternating different thicknesses, are never left to chance by the designer ; instead, they are the result of a painstaking accuracy where “the details are not the details. They make the design.” , as Eames said.

 

As usual, this is a limited edition.

Marque : PIERO MASSARO

Stands:

  • 5 D 107

Informations complémentaires

Exposant

PIERO MASSARO

Italiana Design is a small Venetian company born in 2003, inspired by the desire to relaunch an exclusively designed Italian product distinguished by beautiful craftsmanship and top-quality materials: totally opposed to the concept of mass production devoid of history, devoid of soul.

Our wager has made history for us, thanks to the talent of designer Piero Massaro, who has created tailor-made eyewear in the exquisite tradition of Italian craftsmanship. Our glasses are marked by enticing details and surprising color combinations.

PIero Massaro is a craftsman capable of “thinking with his hands”. He knows that an artist devoid of technique is helpless. He conducts his orchestra skilfully, for he knows how to play all the instruments.

The artisans working alongside him must perform with almost obsessive precision. They produce small batches of glasses which fascinate us for their capacity to evoke the value of tradition, of respect for the beauty of manual labor, stylistic research, refined design, and excellent material quality.

 

Such passion and tenacity have enabled Piero Massaro to enjoy international acclaim within the discipline: in 2014 he was awarded a prestigious special prize by the international jury of Silmo D’Or