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Established in Los Angeles in 1979, l.a.Eyeworks makes imaginative and uniquely crafted frames that change the way people think about eyewear. Designed by Barbara McReynolds and Gai Gherardi, l.a.Eyeworks' award-winning glasses are known for their bold shapes, imaginative handling of materials, and expressive use of color. In addition to groundbreaking ideas for glasses, l.a.Eyeworks' pursuit of “uncensored visions” has redefined perceptions with explosive marketing concepts, including a signature advertising campaign anchored by the celebrated tagline:
"A face is like a work of art. It deserves a great frame."
The black and white ads, shot by photographer Greg Gorman, have featured more than 200 extraordinary faces wearing l.a.Eyeworks glasses, including Jodie Foster, Andy Warhol, Grace Jones and Frank Zappa. Known to frame lovers worldwide, the outrageous, expressive lexicon of l.a.Eyeworks has infiltrated the pop culture landscape