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The LACOSTE legend was born in 1933, when Rene Lacoste revolutionized men’s fashion replacing the classical woven fabric, long sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. The LACOST Eart of living expresses it self today through a large collection of apparel for men, women and children, footwear, fragrances, leather goods, eyewear, watches, belts and home textiles. More than 80 years after its creation, LACOSTE has become an urban lifestyle brand which exemplifies elegance and comfort.