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In complicated and complex times BAARS embodies simplicity and sobriety. Guillaume, the designer, is inspired by Dieter Rams “Less is more” approach: pure, robust and simple lines. As a consequence BAARS developed a unique magnetic hinge. No more loose screws or worn-out hinges. Front and temples are just connected via the magnetic power thus avoiding breakage of mechanical connective parts. This construction brings a strong and durable frame to the wearer. Additionally, it offers options to add temples in different colours or materials with no wear and tear. All our frames are made by artisans in the famous French eyewear district Jura. We pride ourselves to adhere to highest quality, environmental and social standards.