Food Market: eat and be beautiful! - 01/07/2009

Food Market: eat and be beautiful !

The miracles of science that you can really sink your teeth into, holding out the promises of natural goodness and eternal youth, outer beauty and inner wellbeing, are being snapped up by consumers. Functional foods, also known a

Distribution: seasonal dates in retailing - 01/07/2009

Retailing also knows how to lay on pseudo-events or non-events with particularly flexible pseudo-products and non-products which often tend to shake up consumption patterns...

Management: fostering the meaning of colours (2nd part) - 01/07/2009

People are attached to these signs, they identify with them and recognise them, and they have massively outgrown their initial purpose

Management: Fostering the meaning of colours (1st part) - 01/07/2009

This emergence of meaning is based on the visible, the visual, and hence on colour. It concerns mass consumer products, or brand image, or more fluid things such as the way a logo is received.

Economy: consumers as poachers - 01/07/2009

The changes to economic boundaries affecting nations continue to generate major psychological and symbolic ruptures...